I love my Beauty Blender ... I really do ... It is my preferred method of applying foundation or BB Creams. Enter the L'Oreal Blend Artist Infallible Foundation Blender - which I saw in the beauty section at WalMart. It was half the price 😮 I was intrigued so I decided to buy it and give it a whirl. The next morning, I excitedly opened the package. The sponge was, dare I say, even softer than my beloved Beauty Blender. I ran the sponge under the faucet. First thing I noticed is that it soaked up a lot more water (and I do mean a lot more) than the Beauty Blender. After squeezing out as much water as I could, I went to work applying my BB Cream. I must say, it applied the BB Cream wonderfully - and the sponge felt oh so soft on my skin. For the next week, I put aside my Beauty Blender and used the L'Oreal sponge exclusively. Pros: - about 1/2 the price of the Beauty Blender - incredibly soft on the skin - blends make-up nicely Cons: